“CURE’s Kids” is a special program initiated in September 2009 in commemoration of National Childhood Cancer Awareness Month. The idea was to give our young cancer patients a voice, tell their stories and honor them, while at the same time raise money to support the work of scientists searching for cures. The featured children, or CURE’s Kids, were in different phases of their battle with the disease, resulting in a wide range of stories, from heartwarming to heartbreaking. Each day in September, we shared the story of one or two featured children and asked the community to honor these brave warriors with their donations.
Our goal was to raise $30,000 by month’s end while also honoring these very special children …one day at a time. In the deepest recession in recent history, the results were nothing short of remarkable. More than $171,000 was raised as a result of the month-long initiative to help fund research for the cure of pediatric cancer in our lifetime. There is no shortage of big hearts, even in bad times.
Over the past 2 years, this special program has raised more than $378,000 for CURE.